India, June 24 -- Marriott International announced the signing of a strategic agreement with CG Hospitality Global to introduce Series by Marriott to Greater China.
Strategic Agreement:
Marriott International has partnered with CG Hospitality Global to roll out Series by Marriott, its new select-service collection brand, across Greater China.
Scale:
About 100 hotels planned over the next 10 years, with the first four opening by year-end 2026.
Brand Concept:
Series by Marriott is designed to be "Regionally Created, Globally Connected" - offering simple, approachable stays with well-executed basics, while preserving local identity and cultural cues.
Conversion-Friendly:
The brand will primarily serve as a conversion option for existing hotels, making it easier for regional groups to join Marriott's ecosystem.
Local Integration:
Selected Arro Khampa boutique resorts in Southwest China will join the Series portfolio, retaining their distinctive style while benefiting from Marriott Bonvoy and global distribution.
Market Context:
China's select-service segment is booming, driven by demand for affordable yet high-quality lodging. Marriott sees this as a way to broaden its reach among value-conscious travelers and accelerate growth.
Global Footprint:
As of Q1 2026, Series by Marriott already has 55 open hotels worldwide, with 37 more in the pipeline.
This is a big play in the midscale space - Marriott is essentially creating a conversion-friendly, locally flavored brand to capture the fastest-growing segment in China's hospitality market.
Published by HT Digital Content Services with permission from Travel Media.