India, July 1 -- Indian Hotels Company (IHCL), India's largest hospitality company, announced a strategic partnership for its Taj InnerCircle - NeuPass platform with I AM STAR, the loyalty programme of Starhotels, Italy's leading private hotel group by revenue.
Partnership Overview
- IHCL (Indian Hotels Company Limited) has partnered with Starhotels, Italy's leading private hotel group.
- The collaboration integrates Taj InnerCircle - NeuPass with I AM STAR, extending reciprocal benefits across both networks.
Member Benefits
- Preferred rates & savings on stays, dining, and spa experiences.
- Reciprocal recognition: NeuPass members gain access to Starhotels Collezione & Premium properties; I AM STAR members enjoy privileges across IHCL's portfolio (Taj, Vivanta, SeleQtions, amã Stays & Trails, etc.).
- Enhanced global footprint for Indian travelers in Europe, while giving Italian guests access to India's growing hospitality landscape.
Strategic Significance
- India-Europe travel demand is rising, driven by outbound tourism and inbound interest in India's cultural and leisure offerings.
- Strengthens IHCL's positioning as a globally competitive loyalty program.
- Starhotels gains visibility in India's booming outbound travel market.
Leadership Voices
- Puneet Chhatwal (IHCL CEO): Partnership extends NeuPass into key European markets, enriching travel journeys.
- Elisabetta Fabri (Starhotels CEO): Collaboration expands I AM STAR's international reach and enhances guest experiences.
This move essentially makes loyalty borderless, allowing members to carry perks across continents.
Published by HT Digital Content Services with permission from Travel Media.