India, June 20 -- Cunard has hosted its first dedicated fam trip exclusively for homeworkers on board the world's only ocean liner as it strengthens engagement with the homeworking sector.
Event Overview
- 21 travel agents joined a five-night voyage aboard Queen Mary 2 from Southampton on 5 June.
- Destinations: Le Havre and Cherbourg.
- Purpose: Strengthen engagement with the homeworking sector through immersive brand experiences.
Key Experiences
- World-class entertainment and a glamorous Gala Evening.
- Speciality dining and signature Afternoon Tea in the Queens Room.
- Shore excursion in Le Havre.
Bespoke training sessions:
- Cunard's Grill Suite experience.
- Queen Anne's Norwegian Fjords programme.
- "Grow your own business" workshop with one-to-one support.
Strategic Impact
- Part of Cunard's homeworker strategy: exclusive fam trips, regional networking, tailored training.
- Already delivering results: group bookings worth £200,000+.
- Strengthens Cunard's position as a preferred luxury cruise partner among homeworker networks.
Voices from the Trip
- David Jones, VP Global Marketing & EMEA Sales:
> "Homeworkers are vital in helping more guests discover the Cunard experience. Our ambition is to build a community of passionate Cunard advocates."
- Michelle Tolton, Personal Travel Agents (Your Co-op):
> "Experiencing Cunard firsthand brought the product to life in a way training alone can't replicate. I now feel much better equipped to match the right clients to the Cunard experience."
Current Offer
- 10% early booking discount on 2028/29 voyages (book before 30 June 2026).
- Low deposits from £50 per person on selected sailings.
- Agents can register for future ship visits and training via Shine Rewards Club: shinerewardsclub.com
Published by HT Digital Content Services with permission from Travel Media.