India, July 4 -- Cleartrip, a Flipkart company and one of India's fastest-growing
online travel platforms, has announced the launch of Cleartrip Creators Club, a structured
affiliate programme that integrates creator content directly into the booking journey, turning
influence into a measurable, monetisable commerce channel.
What It Is
- A new affiliate programme that embeds creators directly into the travel booking journey.
- Moves away from the traditional pay-per-content model -> creators earn via performance-based commissions.
- Open to all creators, regardless of follower count; eligibility is based on engagement.
Key Features
- Comment-to-DM automation: viewers commenting "TRIP" on a post receive a pre-filled booking link + exclusive coupon code in their DMs.
- Live across Instagram and YouTube pan-India.
- Designed to turn influence into measurable commerce.
Early Results
- Regional creators contributed 50% of content pieces, showing strong local reach.
- Cross-category traction: Beauty, Lifestyle, Food, and Deal Hack content -> 5-6% engagement rates, above industry benchmarks.
- Strong participation from southern states, especially Telugu-language creators.
Market Insight
- Cleartrip's PeekABoo trends tracker shows travel inspiration is shifting from search bars to social feeds.
- Gen Z and millennials increasingly rely on creators for destination ideas and booking decisions.
- Tier-2 markets are emerging as growth drivers, with creators fueling leisure travel intent.
Leadership Perspective
- Pallavi Saxena (CMRO, Cleartrip): "Gen Z has fundamentally changed how travel decisions are made. every post becomes an income stream, every booking more inspiration."
This is a bold move-it positions Cleartrip as one of the first Indian travel platforms to formalize creator-driven commerce in travel. It's essentially building a flywheel of inspiration -> booking -> revenue -> more inspiration.
Published by HT Digital Content Services with permission from Travel Media.