India, June 17 -- Air India has introduced a new 'Basic' fare family in Economy Class, further strengthening its commitment to customer choice and transparency.
Fare Family Evolution:
- Builds on the branded fare families - Value, Classic, and Flex - introduced in 2024.
- Adds another layer of choice for value-conscious travellers.
Basic Fare Features:
- 15 kg checked baggage allowance.
- 7 kg cabin baggage allowance.
- Complimentary beverage service (tea/coffee).
- Meals not included (optional pre-purchase available).
Flexibility & Customisation:
- Travellers can pre-purchase meals up to 24 hours before departure (Vegetarian, Non-Vegetarian, Jain, Diabetic).
- Pre-purchased meals are automatically transferred in case of schedule changes or refunded if unavailable.
Pro-Consumer Approach:
- Recognises diverse traveller preferences.
- Enables price-sensitive passengers to pay only for what they need.
- Preserves full-service offerings for those who prefer all-inclusive experiences.
Pilot Rollout:
- Currently available on select domestic routes.
- Bookable exclusively via Air India's website, mobile app, contact centre, and airport ticketing offices.
- Customer feedback during the pilot phase will guide future expansion.
Strategic Vision:
- Part of Air India's ongoing transformation journey.
- Focused on delivering greater value, choice, and relevance for travellers.
- Ensures every guest can personalise their journey in line with their preferences.
This positions Air India as a customer-centric, flexible carrier, aligning with global best practices in fare segmentation while retaining its full-service DNA.
Published by HT Digital Content Services with permission from Travel Media.