
India, July 24 -- Agoda's latest travel insights highlight how Japan's iconic summer fireworks festivals are driving a surge in accommodation searches for 2026.
Nagaoka Festival Grand Fireworks (Niigata Prefecture)
- Searches jumped 50x, the highest growth among all destinations.
- Famous for the Shosanjakudama (650m diameter firework) and the Phoenix Fireworks for Recovery stretching 2 km across the Shinano River.
- Visitors also enjoy Echigo's natural scenery, local sake, and cuisine.
Lake Biwa Great Fireworks Festival (Shiga Prefecture)
- Searches up 7x.
- Features ~10,000 fireworks reflected on Japan's largest lake.
- Conveniently accessible from Kyoto, making it a popular sightseeing combo.
Numazu Summer Festival & Kano River Fireworks (Shizuoka Prefecture)
- Searches up 3.5x.
- Offers close-up viewing along the Kano River.
- Numazu is also known for fresh seafood and as a gateway to the Izu area.
Kanmon Straits Fireworks Festival (Fukuoka & Yamaguchi Prefectures)
- Searches up 3.5x.
- Jointly hosted by two cities, with ~15,000 fireworks launched across the straits.
- Scenic port-town atmosphere plus regional cuisine.
Matsue Suigosai Fireworks Festival (Shimane Prefecture)
- Searches up 3x.
- Celebrated for water-based fireworks over Lake Shinji.
- Nearby attractions include Matsue Castle and Tamatsukuri Onsen.
Travel Trend
Agoda notes that "fireworks travel" is becoming a.....
Published by HT Digital Content Services with permission from Travel Media.