India, July 11 -- Accor, a global hospitality leader, and Sun Group, one of Vietnam's leading real estate and tourism developers, have strengthened their long-standing partnership with the signing of a strategic portfolio deal that will see the development of more than 5,300 keys in the next five years.
Partnership Overview - Date: July 10, 2026 - Scope: Development of over 5,300 keys (hotel rooms, resorts, serviced residences) across Vietnam in the next five years. - Key Destinations: Phu Quoc, Danang, and other major tourism hubs. - New Brands in Vietnam: Sofitel Serviced Residences, Swissotel Living, TRIBE, and Ennismore's lifestyle brand SO/. - Strengthened Existing Brands: MGallery, Grand Mercure, ibis Styles.
Strategic Significance - Accor and Sun Group aim to elevate Vietnam's tourism profile with distinctive destinations and internationally recognized hospitality brands. - Focus on blending luxury, lifestyle, and midscale concepts to connect travellers with Vietnam's culture and natural beauty. - Vietnam is already Accor's third-largest market in Asia (excluding India & Greater China), with 45 hotels. This expansion reinforces market leadership.
First Phase Projects - Bana Hills Hotel Danang - MGallery Collection (250 keys) - Ruby Beach Hotel - MGallery Collection (180 keys) - SO/ Phu Quoc Ruby Beach (300 keys) - Grand Mercure Phu Quoc Ruby Beach (250 keys) - TRIBE Hon Thom Phu Quoc (321 keys) - ibis Styles Hon Thom Phu Quoc (588 keys)
Leadership Voices - Duncan O'Rourke (Accor): Highlighted Vietnam as a growth engine, with curated brand expansion to deepen authentic traveller connections. - Dang Minh Truong (Sun Group): Emphasized creating world-class destinations that celebrate Vietnam's identity and boost competitiveness.
This partnership reflects Vietnam's rapid rise as a tourism powerhouse, with strong domestic demand and growing international visitation reshaping its hospitality landscape.
Published by HT Digital Content Services with permission from Travel Media.