India, Oct. 22 -- When Delhi-based media consultant Naina Sharma saw Zoya Akhtar's Zindagi Na Milegi Dobara in 2011, she knew Spain would be her next holiday destination. "I was simply blown away by how the film showcased Barcelona, Costa Brava, Bunol, Seville, and Pamplona." During her two-week-long trip, timed with the famed La Tomatina festival in Bunol, she even went skydiving in Seville. "It was a surreal trip that I have the fondest memories of," she laughs, adding, "to think it was a movie that started it all."Sharma is not alone. In fact, she is one of many people fueling what is now known as 'film tourism'.

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