India, Oct. 21 -- Maybe it's your work bestie pouting in a beach selfie from Phu Quoc. Or it's the newly married neighbour couple breathlessly posting pictures of themselves at the Golden Bridge in Da Nang. Or maybe it's an Instagram mutual enjoying a cocktail by the ocean on a random Thursday. One scroll and you'll find someone, or the other, on a vacation in Vietnam.

Once overshadowed by its Southeast Asian neighbours, Vietnam has officially entered the travel wish list of everyone you know (and their moms). Indians are swapping the usual haunts of Thailand and Bali for the greener mountains and even bluer oceans of Vietnam.

Behind this growing pull is a name that's come to define Vietnam's most ambitious destinations: Sun Group.

Fro...