India, July 16 -- India's passenger vehicle market is entering a new phase of electrification, and its two biggest players are approaching it from opposite directions. One is battling to keep up with demand it didn't fully anticipate, while the other is building capacity well ahead of the curve. Recent disclosures from both companies offer a clearer picture of where each stands, and what challenges lie ahead.

Demand Is Outrunning Supply on the EV Side At Tata Motors, EV bookings now make up 33-35% of total bookings, while EV supply stands at just around 18% currently. The company expects this share to settle at a "permanent" 25-30% level going forward, and plans to double EV supply compared to the previous year to close this gap.

Mahind...