India, Aug. 8 -- Platform envelopment occurs when a leading tech company enters new markets using its current clientele and resources. By providing a variety of services under one roof, such as publishing and ad platforms, they are able to draw in customers and make it more difficult for them to move to competitors.

This strategy keeps customer acquisition costs low when compared to competitors with a single focus. As this stock's most recent quarterly results and aggressive acquisition drive clearly show, it gradually transforms basic, standalone products into entire ecosystems.

Shares of Nazara Technologies closed on Friday around Rs.351.40, valuing the company at close to Rs.13,018.14 crore. The stock has moved in a wide band over t...