India, Sept. 23 -- Competition in the wires and cables space just got a lot more interesting. When a large, cash-rich company from outside the industry decides to jump in, it naturally raises questions about pricing, dealer networks, and who ends up gaining or losing ground over the next few years. A leading brokerage has now shared its take on exactly this, looking closely at what it could mean for one of the established players in the segment.

Stock Falls, Target Price Cut Jefferies has cut KEI Industries target price by 11%, bringing it down to 6,150 from 6,920 earlier. Even with the cut, the brokerage says there's still a 33% upside from current levels, and it hasn't changed its Buy rating on the stock.

So what's driving this reass...