India, Oct. 13 -- The premium segment of motorcycles in India is becoming popular among consumers as they begin to look for performance, technology, style, and an improved riding experience. The firms have been diversifying their product offerings as well as their dealer networks as a result of the demand. In addition, the firms have export possibilities that can lead to growth.

Bajaj Auto is positioning itself within this market by leveraging its ties to KTM and Triumph. Through this diversified portfolio, production capability, and expanded retail network, Bajaj Auto hopes to reach more customers within the premium category. Nevertheless, keeping demand and profitability would be critical for the success of the venture.

With a market...