India, July 18 -- India's Gen Z economy is being shaped by four structural shifts: the rise of quick commerce, affordable aspirational fashion, experience-led travel and hospitality, and premiumisation, with consumers increasingly preferring quality over quantity.

These behavioural shifts, not demographics alone, are creating long-term opportunities for companies with strong brands, scalable business models and pricing power, positioning them to benefit as India's young consumers continue increasing discretionary spending.

1. Eternal The most significant shift among Gen Z is not what they buy, but how they buy. Convenience has become the product itself. Through Blinkit, Eternal is capitalising on this behaviour by delivering groceries,...