India, May 29 -- Good news for all the ice cream lovers across the country, as Kwality Walls is planning one of the biggest transformations in the country by replacing palm oil and vegetable fats with dairy ingredients across its product lineup. The move is also the company's larger ambition to position itself as a pure ice cream brand rather than a frozen dessert business.
Why Is Kwality Wall's Replacing Palm Oil With Dairy in India?
The global chief executive of the Magnum Ice Cream Company, Peter ter Kulve, revealed the strategy in an interview with The Economic Times. According to him, India has become the company's most important strategic market after the global demerger of Unilever's ice cream business.
According to him, Indian co...