India, Aug. 5 -- Cleveland's newest WNBA franchise, the Sirens, has introduced a distinct identity that sets it apart from the city's NBA team, the Cleveland Cavaliers. The expansion team unveiled royal blue as its primary color along with the name "Sirens," inspired by Lake Erie and Greek mythology, signaling a conscious effort to establish its own brand rather than mirror the Cavaliers' long-standing image.

Speaking to the media on August 4, 2026, Sirens executive Allison Howard explained that the team's branding choices were intentional. She said the organization wanted to avoid being viewed as a women's version of the Cavaliers, instead creating a unique identity that reflects the franchise's own vision, culture, and connection to Cl...