India, Oct. 17 -- Brand Risk Promotions is an influencer-focused combat sports promotion founded by popular livestreamer Adin Ross in 2024. The company stages boxing and mixed martial arts bouts featuring internet personalities, musicians and former professional athletes.

The promotion gained attention for its blend of celebrity matchups, viral moments and livestream entertainment. According to the supplied information, Canadian rapper Drake joined the business as a minority investor in May 2026.

Who owns Brand Risk Promotions?

Adin Ross is the promotion's primary owner and serves as its CEO, host and promoter. Drake reportedly invested $10 million in May 2026 in exchange for an estimated 15% stake, putting the company's implied valuat...