India, July 24 -- When one thinks of the biggest stars in India, a few names always come to mind. But when it comes to true brand power, the cricket pitch has just beaten the silver screen! According to the inaugural Fortune India-Interbrand Most Valuable Celebrities 2026 list, cricket living legend Virat Kohli has topped the charts with a brand value of Rs.3,542 Cr INR, surpassing legendary figures like MS Dhoni, Sachin Tendulkar, and even Bollywood's biggest superstars.

Data from TAM Media Research reveals that 29% of all television advertisements feature well-known personalities, with Bollywood actors dominating 74% of that ad airtime.

Following Kohli on this 2026 list is Bollywood's "King Khan", Shah Rukh Khan, securing the second s...