India, May 31 -- Varun Dhawan has approached the Delhi High Court seeking protection of his personality rights. The move has once again put the spotlight on a legal concept that is becoming increasingly important in the digital age.

In his appeal, the actor has sought protection against the alleged unauthorised use of his name, image, voice and other personal attributes. His petition also raises concerns about AI-generated content, deepfakes, fake endorsements and merchandise that may use his identity without permission.

But what exactly are personality rights, and why are so many celebrities turning to the courts to protect them?

What Are Personality Rights

In simple terms, personality rights give a person the right to control how th...