India, Oct. 19 -- The Trinamool Congress' youth wing is abuzz with a new digital campaign initiative called "Ami Banglar Digital Joddha" (I am Bengal's Digital Warrior), apparently conceived by party leader Abhishek Banerjee as a counter-strike to what he calls the Bharatiya Janata Party's "propaganda machinery" operating through its IT cell. The initiative, according to party insiders and observers, marks a sharp escalation in Bengal's ongoing cyber-political warfare.

Over the past three months, hundreds of volunteers-college students, social media enthusiasts, regional influencers, and booth-level workers-have been mobilized across districts under the banner of "Digital Joddha". The objective: take the battle to the digital trenches. ...