India, April 29 -- I recently had a debate with my professor about whether digital marketing is better than traditional marketing. And guess what, even he was confused about it.

Although he supported both, he did not give me proper reasoning why a business should choose one over the other. So, in this article, I will explain in detail what digital and traditional marketing are, and which one is better in today's world.

So, let's get started!

What is Digital Marketing?

Digital marketing is the way of promoting brands, services, and products by utilizing online digital platforms through websites, email, social media, and search engines to connect with customers in real time.

This leads to cost-effective, measurable, and targeted engage...