India, Nov. 8 -- 'Tell China's Story Well' became, in the eyes of its critics, 'Tell China's Lies Well', an effort to convince the world that everything in China is prosperous, progressive, and exemplary, from its civilization and development model to its vision of global leadership.

"You can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all of the time."

Abraham Lincoln

In 2013, soon after Xi Jinping became China's supreme leader, he launched the official political and propaganda campaign "Tell China's Story Well." It became the core slogan of China's external communication strategy. Its primary objective was to create a favourable international narrative and exp...