India, Sept. 9 -- Sydney Sweeney has once again grabbed attention with a bold new promotional campaign, and this time the Euphoria star is taking the sports world as her backdrop. The actor appears nude in a new ad for Novig, a sports-focused prediction market. She is seen posing with everything from footballs and basketballs to hockey and baseball gear.

The campaign marks more than just another acting gig for Sweeney. She has also joined Novig as a strategic partner and equity holder. With this, she has become part of the company's push to position its platform specifically around sports fans.

Sydney Sweeney Goes Naked For Novig Ad

The new commercial puts Sweeney front and centre as she moves through a series of deliberately provocati...