India, Sept. 1 -- Sleep used to be the thing that happened after the day was done. Now it's a destination, a discipline, and for some people, an entire lifestyle project. From sleep retreats in the mountains to nightly routines tracked down to the minute, rest has become one of the biggest trends in wellness. Two terms sit at the centre of this shift: sleep tourism and sleepmaxxing. Both point to the same underlying truth, that people are finally taking sleep as seriously as diet and exercise.

What Is Sleep Tourism?

Sleep tourism refers to travel specifically planned around improving the quality of your rest. Hotels and resorts have picked up on this demand, offering sleep concierge services, blackout suites, weighted blankets, and even...