India, Aug. 28 -- The significance of Raksha Bandhan goes beyond the tradition of tying the rakhi on one's brother's wrist. Raksha Bandhan is an annual celebration of love, trust, childhood memories and being there for each other come what may. This year, Raksha Bandhan will be observed on Friday, 28th August 2026 as the tithi of Purnima is from 9:08 am on 27th August to 9:48 am on 28th August.

Festivals are also catering to contemporary living styles. Siblings who are not able to see each other can use WhatsApp, Instagram, Facebook, Snapchat and X to wish each other, exchange photos, and share personal messages. Modern trends of festive celebrations have also led to changing gift-giving practices. Among the retail trends this year, one ...