India, May 17 -- State targets adolescents through structured psychological conditioning curriculum.
Punjab is no longer fighting drugs solely through police raids, border crackdowns and arrests. The state has now entered classrooms with a far more ambitious mission - psychologically conditioning children to emotionally reject narcotics before addiction ever begins.
In what may become India's largest behavioural intervention programme against substance abuse, the Punjab government has launched a structured anti-drug curriculum for nearly eight lakh students studying in Classes IX to XII in government schools across the state.
Unlike conventional awareness drives that merely warn students about the dangers of addiction, Punjab's new strat...