India, Aug. 28 -- Former Leicester City striker and Premier League winner Jamie Vardy has officially become a broadcast rights holder for the German Bundesliga in the United Kingdom and Ireland on Friday. Under an innovative partnership agreed with Bundesliga Media, Vardy will broadcast seven live Friday night German league matches on his popular YouTube channel named Jamie Vardy's Having a Party. The creator-led streaming coverage begins tonight with the opening match of the season between Bayern Munich and VfB Stuttgart, providing football supporters across the region with free access to live European action.

Jamie Vardy YouTube Channel Secures Live Bundesliga Rights

The landmark agreement represents a significant milestone in sports ...