India, June 26 -- The Telugu film Peddi keeps doing well in theatres even going into its fourth week, and the collections look like they're climbing at a steady pace. Even with fresh releases coming into the market, it's still managed to keep its position, mostly because it brings people in during weekends and even the late-night shows too.

Ram Charan's Star Power Continues To Drive Box Office Performance

The film's steady performance is largely being pushed by the leading man's worldwide popularity, which still keeps acting like its biggest strength. Ram Charan's strong pull across mass audiences as well as family viewers has helped keep ticket sales steady, even during the slower weekday stretch in its fourth week.

His commanding scr...