India, Jan. 24 -- Richa Kar's life journey demonstrates her persistence through hardship while maintaining her strong beliefs and her unique form of resistance. Her journey began when she resisted her family's wishes, yet she succeeded in establishing India's biggest online lingerie brand, which indicates that true transformation starts from feeling uncomfortable. Zivame serves as a contemporary Indian version of Victoria's Secret because the brand shows how a woman fought against cultural restrictions to create an entirely new fashion industry.

Richa entered Jamshedpur on July 17 1980, into a middle-class family that followed traditional customs. Her father worked at Tata Steel while her mother stayed home to take care of their family. ...