India, July 2 -- McDonald's FIFA World Cup Campaign: As football being the sport which brings people from all around the globe together, it has become a trend for companies to look for ways of reaching out to their customers other than through conventional advertisements. One example of such an approach used by McDonald's India - North & East is its promotion of FIFA World Cup Meal Range in collaboration with Coca-Cola.

Football Fever Meets Fast Food

The FIFA World Cup is still among the top sports events watched around the world, with an estimated five billion people tuning in for the 2022 World Cup as per FIFA. Football has gained immense popularity in India in recent times, especially among the youth and digital crowd. The importance...