India, May 17 -- The demand for premium-looking yet affordable watches is rising steadily in India, especially among young professionals and first-time luxury buyers. While ultra-luxury timepieces from brands like Rolex can cost several lakhs, the Rs. 50,000 segment has become a strong alternative for those seeking style, durability and brand value without crossing into high-end pricing.

Industry experts say this category is now one of the fastest-growing segments in India's lifestyle market.

Seiko leads the mechanical watch entry segment

Seiko remains one of the most popular choices in the under Rs. 50,000 category, especially for buyers interested in automatic and mechanical watches. Most Seiko models in this range are priced between...