India, Jan. 7 -- Apple is already generating buzz around the iPhone 18 Pro Max, even though it is still months away from its expected debut. Instead of pushing a radical redesign, the company seems focused on refining performance, photography and internal upgrades that improve the current generation. These rumours suggest Apple is quietly preparing one of its most polished flagship phones yet.

At the same time, Apple may be rethinking its launch strategy in 2026 and 2027. Insider reports show the tech giant could stagger releases, debuting high-end models like the iPhone 18 Pro Max in fall 2026 while pushing standard variants to spring 2027.

Apple typically unveils its flagship iPhones in September, and the iPhone 18 Pro Max is expected...