India, Aug. 30 -- PM Narendra Modi's Instagram engagement jumps 290%, while Rahul Gandhi records a 180% surge after July 20 protests.

With a fierce battle between Prime Minister Narendra Modi and Leader of Opposition in the Lok Sabha Rahul Gandhi playing out inside and outside Parliament for the past several months, another contest is unfolding on social media, where the two leaders are taking each other head-on. However, data suggests that both Narendra Modi and Rahul Gandhi have seen a sharp increase in the reach of their content on Instagram. Prime Minister Modi, who enjoys massive support on social media, particularly on X and Facebook, recently also made a video appeal to youths on Instagram, addressing students following the march ...