India, March 29 -- As campaigning gathers momentum ahead of the April 9 Assembly elections in Assam, the contest between the ruling BJP and the opposition has intensified, with both sides stepping up efforts to reach voters across the state. While opposition parties are working to capitalise on anti-incumbency against the government led by Himanta Biswa Sarma, the BJP is banking on its governance track record and a wide-ranging welfare framework to maintain its hold on power.

Central to the BJP's strategy is an ambitious goal of securing a 50% vote share, driven by a mix of development claims and a strong welfare pitch. Party leaders are highlighting what they describe as transformative governance since 2016, while also unveiling new pro...