India, April 3 -- In a historic marketing moment that, in fact, had "broken the internet, " The LEGO Group has officially brought together four of football's most legendary figures for their "Everyone Wants a Piece" campaign just before the FIFA World Cup 2026. The short film ad showcases legendary footballers Lionel Messi and Cristiano Ronaldo sharing the screen with modern-day football prodigies Kylian Mbappe and Vinicius Jr. for the very first time. 

This new film, which acts as a follow-up to the 2022 Louis Vuitton "Chess" photo that went viral, metaphorically portrays "torch passing" as the two veteran GOATs are accompanied by the two players who are considered the most probable ones to rule the upcoming tournament in the USA, ...