India, Oct. 21 -- Following in the slipstream of K-pop superstars, K-beauty has become a massive global business. A further secret behind the South Korean cosmetics boom is the unlikely alliance of big manufacturers and small entrepreneurs creating a stream of products and the "skinfluencers" who help them lock in consumers. Seoul (tca/dpa) - Jo Min-Su was working toward a computer science doctorate at one of South Korea's best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at Seoul Beauty Week, pulled out a stick of his brand - named Blup - and gave his upper lip a dewy pink glow-up. "Nobody trusts a founder who doesn't use his own product," he said, smacking his lips. Jo is on...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.