India, May 24 -- Walk through any college campus, airport lounge, co-working space, or cafe today, and one detail becomes immediately evident: sneakers have moved beyond being a basic footwear choice. They are observed, interpreted, and increasingly used as subtle indicators of lifestyle, taste, and personal outlook.

A decade ago, footwear in India was primarily functional in nature. Purchase decisions were driven by utility, durability, and price. That framework has since evolved, particularly among younger consumers. Sneakers now occupy a space that extends beyond utility into expression. They reflect how individuals position themselves socially and culturally, and how they choose to present themselves in everyday environments.

Sneake...