India, July 5 -- What do modern young women who are educated, independent, stylish and completely on trend, want most from their wardrobe? Easy, wearable outfits that multitask while making heads turn. This is what indie homegrown fashion label Femmella promises to its wearer. Take it from the brand's founder, Kavya Arora: "At Femmella, we promise comfort that doesn't compromise on polish."

Since its inception in 2008, the Indian pret label has made a name for itself as one that offers clothing which adapts to a woman's busy lifestyle. Arora began the brand upon her return to India after a stint in the United States and noticed a void in the international fast-fashion brands category in India. Indians at the time preferred to spend their...