India, June 7 -- Party intensifies outreach to expand base ahead of 2027 elections.

With an eye on the 2027 Punjab Assembly elections, the Bharatiya Janata Party (BJP) has set in motion an ambitious political strategy aimed at emerging as a major electoral force in the state. Having decided to contest the election independently, the party is seeking to move beyond its long-standing role as a junior ally of regional players and establish itself as a credible alternative in Punjab's political landscape.

The BJP's blueprint combines organisational expansion, social engineering, targeted community outreach and the induction of influential leaders from rival parties. At the core of the strategy is the effort to build a new social coalition c...