India, Feb. 15 -- In sharp contrast to West Bengal Chief Minister Mamata Banerjee's populist budget blitz with new schemes like enhanced Lakshmir Bhandar and Banglar Yuva Sathi aimed at women and youth ahead of the 2026 Assembly elections, the Bharatiya Janata Party (BJP) is pursuing a precision-targeted "segmentation strategy" to harness growing anti-Trinamool Congress (TMC) resentment among key professional and discerning voter groups.

While Banerjee's Trinamool Congress has rolled out cash doles and welfare expansions totalling over Rs 1.80 lakh crore for social welfare in the interim 2026-27 state budget-seen widely as pre-poll sops-the BJP is eschewing broad-brush promises for focused outreach.

Party insiders describe this as a "co...