India, Sept. 9 -- The BCCI has expanded its commercial lineup by bringing Campa, SBI Life and ChatGPT on board as Associate Partners for India's home cricket season. All three brands have signed two-season agreements that will run until March 2028, with the partnerships set to begin during India's upcoming home series against the West Indies.

The three deals are collectively worth more than Rs 130 crore, marking a 44% jump from the previous commercial cycle. The latest agreements strengthen the BCCI's presence across the beverage, insurance and AI technology sectors while highlighting the growing appeal of Indian cricket as a platform for brands looking to reach and engage the country's massive and passionate fan base.

BCCI Expands Comm...