India, June 14 -- According to the latest reports, Apple is planning a significant change in its pricing approach as the worldwide smartphone industry develops and people keep their devices longer. The company seems to be planning to launch a high-end iPhone Ultra model targeted at its wealthiest consumers rather than increasing costs across the board. By doing this, Apple may be able to boost sales while maintaining competitive prices for its mainstream high-end smartphones.

Apple's New Approach to Premium Pricing

The annual hardware upgrades as it no longer generate the same excitement they once did, and many users now upgrade their devices every three years or more. To address this trend, Apple is expected to create a new ultra-premi...