India, May 21 -- The much-awaited romantic musical Chand Mera Dil is already building strong buzz ahead of its theatrical release, and the makers have now taken an unexpected step that has further boosted the excitement among moviegoers. In a special move, aimed at pulling in the maximum audiences on opening day, Dharma Productions has announced significantly reduced ticket prices for Friday screenings, like really suddenly.

Under this limited-time offer, viewers can catch the film for just Rs 149 for all shows that are scheduled before 5:00 PM. And for evening, as well as night screenings that start after 5:00 PM, the ticket price has been kept at a capped rate of Rs 199. The pricing plan is said to apply across standard cinema formats ...