Us, Oct. 16 -- The Bay Area came alive in a breathtaking fusion of light, culture, and community spirit as Dussehra Diwali Dhamaka (DDD) 2025 illuminated the Alameda County Fairgrounds in Pleasanton. Organized by the Association of Indo Americans (AIA) and Bolly 92.3 FM, the celebration drew an extraordinary crowd of over 25,000 attendees, making it one of the largest and most vibrant Diwali festivals in the nation.

P&G (Proctor & Gamble) served as the presenting sponsor.

From dawn to nightfall, the Fairgrounds pulsed with devotion, color, and festivity. The day began with the sacred Maha Mangal Aarti, invoking blessings of peace and prosperity, followed by the majestic "Durga ma" Rath Yatra (chariot procession), which filled the grou...