Mumbai, Sept. 16 -- Launched with a purpose to revolutionize India's spice industry, ZOFF Foods strengthens its commitment to consumers and the ecosystem at large with a thought-provoking campaign, 'Know The Brand'. Launched ahead of India's festive season, #KnowTheBrand is purpose-led and shifts the conversation towards quality consciousness. Having kicked off as a consumer awareness initiative, #KnowTheBrand developed into a quick-commerce-first campaign encouraging consumers to look beyond price and packaging for their whole spices. Given the age-old problems with adulteration, the campaign encourages consumers to look more closely at the whole spices they bring into their homes and kitchens and prioritize quality, purity and most impo...