Mumbai, Aug. 29 -- This Raksha Bandhan, Vinod Intelligent Cookware is looking beyond the conventional brother-sister narrative to celebrate a bond that increasingly feels just as much a part of the family - the bond between children and their pets.
Through its latest digital campaign, Indian cookware brand Vinod Intelligent Cookware explores the thought that relationships may have labels, but love does not. For children growing up with pets, these companions often become confidants, playmates and, quite simply, siblings. The campaign brings this contemporary interpretation of Raksha Bandhan to life through a creator-led Instagram campaign featuring five pet creators and their pet-centric communities.
The campaign features @alex_thegoldend...