New Delhi, March 14 -- Swiss brand Victorinox, globally synonymous with the iconic Swiss Army Knife, is sharpening its focus on India's premium watch segment, positioning serious Swiss watchmaking as a core growth pillar in the market.

Marking a strategic shift, the company is moving beyond lifestyle-led positioning to establish its watches as precision-engineered Swiss instruments built on manufacturing depth and horological credibility.

At the centre of this transition is the Victorinox Watch Competence Centre inDelemont, Switzerland, where every timepiece is designed, manufactured, assembled, and tested under one roof. The integrated facility enables Victorinox to maintain standards that exceed theSwiss Made certification, reinforcin...