New Delhi, Oct. 1 -- This International Coffee Day, Tata Coffee Gold, a premium freeze-dried coffee from Tata Consumer Products, invites consumers to experience coffee like never before with itsone-of-a-kind 3D interactive aroma-anamorphic installationat Select CITYWALK, Saket, New Delhi. Designed to celebrate the exquisite journey of a coffee bean to cup, the immersive activation blends striking 3D visuals with curated aroma diffusion - creating a multi-sensory spectacle that brings the brand's philosophy to life: crafted for those whose love for coffee is extraordinary.

Consumers are taken on a cinematic journey that traces the transformation of a green coffee bean - carefully roasted to perfection, brewed into a rich decoction, and th...