Mumbai, Sept. 29 -- Spykar Lifestyle, one of India's most loved and trusted homegrown denim brands, announced their latest campaign"Daur Apna Hai."The campaign reflects the belief that this is India's time - a celebration of India that's young and vibrant at heart, mind and soul! "Daur Apna Hai" celebrates the confidence, self-expression and pride of this spirit, echoing Spykar's own journey as India's finest denim brand that has always stood for authenticity and the perfect fit for Indian bodies.

The campaign begins with a high-energy music video a rap anthem created in collaboration withWicked Sunny, Dharmik and the Vixens Crew. This track celebrates the grit, talent and ambition of today's youth, echoing Spykar's belief that it is In...