Mumbai, July 14 -- Chupps footwear, India's fast-growing D2C open footwear brand, today announced a year-long partnership with the P. Gopichand Badminton Academy (PGBA), one of India's leading high-performance badminton institutions, as its official footwear recovery partner. The partnership was made jointly by Yashesh Mukhi, founder, Chupps footwear, and Pullela Gopichand at a press meet in Hyderabad.

At the centre of this collaboration is Pullela Gopichand, the legendary coach behind the Olympic success of Saina Nehwal and Olympic silver medallist PV Sindhu, All England Open champion, and one of India's most respected coaches, who will work closely with Chupps footwear to bring greater scientific rigour to its recovery footwear categor...